Last updated: 5 October 2026

This policy explains how Rapid Cream Ltd handles personal information when you visit rapidcream.co.uk, make a purchase or contact us.

Who we are

Rapid Cream Ltd is the controller of the personal information described in this policy.

Company number: 16852583
Privacy contact: support@rapidcream.co.uk

Company contact address:

Office 15650
182–184 High Street North
East Ham, London
E6 2JA
United Kingdom

Information we collect

Depending on how you interact with us, we collect:

  • Your name, email address and telephone number.
  • Billing and delivery addresses.
  • Order details, payment status and transaction references.
  • Account details where you create an account.
  • Customer-service messages, complaints and return information.
  • Delivery and tracking information.
  • IP address, device and browser information, and security logs.
  • Marketing and cookie preferences.
  • Website usage information where the relevant technology is enabled.
  • Age or intended-use information where necessary to assess an N₂O order.

We receive information directly from you, through our website and from service providers involved in payments, delivery and website operation.

Information needed to process payment, deliver goods or complete necessary checks must be provided for us to fulfil an order.

Payments

We accept card payments, Google Pay and Apple Pay through payment service providers.

Payment providers process payment credentials under their own privacy notices. We receive the transaction information necessary to confirm payment, manage orders, prevent fraud and issue refunds.

Do not send payment-card numbers or security codes to our support email.

How and why we use information

We use personal information to:

  • Take payment, fulfil orders and manage contractual returns, relying on performance of a contract.
  • Answer pre-purchase enquiries, relying on steps taken at your request before entering a contract.
  • Maintain required tax and accounting records, relying on legal obligations.
  • Manage support, complaints and disputes, relying on contractual duties, legal obligations or legitimate interests as appropriate.
  • Protect our website and prevent fraud, relying on legitimate interests.
  • Assess age and intended use where necessary for responsible sales, relying on applicable legal obligations or legitimate interests.
  • Send marketing communications with consent or another permitted existing-customer basis.
  • Use optional tracking technologies with consent where required.

Our legitimate interests include operating a secure business, resolving customer issues and reducing fraud and product misuse. We balance these interests against your rights.

Sharing information

We share information where necessary with:

  • Payment processors and payment-wallet providers.
  • Couriers and fulfilment providers.
  • Website hosting, maintenance and security providers.
  • Email and customer-support providers.
  • Analytics and advertising providers where their services are enabled.
  • Verification providers where used.
  • Professional advisers and public authorities where legally required or otherwise lawful.

Recipients receive information appropriate to their role. Some providers act as processors on our behalf; others act as independent controllers for their own services.

We do not sell or rent your personal information.

International processing

Some technology or payment providers may process information outside the UK.

Where a restricted international transfer takes place, we use the applicable lawful transfer arrangements, such as UK adequacy regulations or approved contractual safeguards.

Contact support@rapidcream.co.uk for information about relevant destinations, recipients and safeguards.

Retention

We retain information only for as long as necessary for its purpose:

  • Transaction and accounting records are retained for applicable legal and tax recordkeeping periods.
  • Support and complaint records are retained while the matter is active and for a proportionate period needed to handle related disputes.
  • Account information is retained while the account remains active and afterwards only where another lawful purpose requires it.
  • Marketing preferences are retained while relevant; limited suppression information may be kept to honour an unsubscribe request.
  • Security logs are retained for a proportionate period needed to investigate and prevent security incidents.
  • Verification information is retained only as necessary for the check and associated recordkeeping obligations.
  • Cookie and tracking information is retained according to the applicable technology’s disclosed duration.

We delete or anonymise information when it is no longer needed, unless further retention is legally required.

Cookies and similar technologies

Essential technologies support functions such as the basket, checkout and website security.

Optional technologies may support analytics, preferences and advertising. Where consent is required, they are used only after consent has been obtained.

Any optional technologies used must be identified in the website’s cookie information, including their purpose, provider and duration.

You may manage cookies through your browser settings. Where optional consent-based technologies are used, the website’s consent controls allow you to reject them or withdraw consent.

Marketing

You can unsubscribe from marketing emails using the link in the message or by emailing support@rapidcream.co.uk.

Where we use a permitted existing-customer marketing basis, we provide an opportunity to opt out when collecting your details and in each marketing message.

Unsubscribing does not stop essential order, delivery, refund or security communications.

Your rights

Depending on the circumstances, you may have rights to:

  • Access your information.
  • Correct inaccurate information.
  • Request deletion.
  • Restrict processing.
  • Object to processing based on legitimate interests.
  • Object to direct marketing.
  • Request data portability.
  • Withdraw consent without affecting earlier lawful processing.

Email support@rapidcream.co.uk to exercise your rights. We may request information reasonably necessary to verify your identity.

We normally respond within one month. If a lawful extension applies, we will explain it.

Complaints

Contact us if you have concerns about our handling of personal information.

Children

Our N₂O products are offered to customers aged 18 or over. Contact us if you believe a child has provided information inappropriately so we can investigate.

Security

We use technical and organisational measures appropriate to protect personal information against unauthorised access, loss and misuse.

Changes to this policy

We update this policy when our practices change. The date above identifies the latest published version.